Developer and publisher of ChatGPT Images 2.5 and the GPT-Image-2.5 Flare/Sunburst API models
Integrated GPT-Image-2.5 Flare and Sunburst into Firefly's Generate Image, Edit Image, and Firefly Boards features
Early API customer citing speed gains from Flare
HI
Higgsfield AI (Axultan Alimkulov)
Early API customer citing improved character and visual-identity preservation across edits
GO
Google (Gemini / Nano Banana 2)
Primary competitor; Nano Banana 2 (Gemini 3.1 Flash Image, launched Feb 2026) is OpenAI's chief image-generation rival and tops the Artificial Analysis Image Arena for accuracy
MI
Microsoft (MAI-Image-2.5)
Competitor that already powers Bing Image Creator end-to-end with its own in-house model, reducing reliance on OpenAI image models
RE
Reddit community and independent reviewers
Reported quality regressions (noise and grain artifacts) despite OpenAI's claimed improvements
Independent developer and commentator who built a CLI demo using the new reference-image support