The Hackquisition Hangover: How Google's Pact With Shazeer Set Up Today's Fire Sale
Character.AI's path to bankruptcy runs straight through Google's boardroom. In August 2024, Google paid $2.7 billion for a license to Character.AI's technology and to rehire co-founders Noam Shazeer and Daniel De Freitas, along with several of their top engineers [1]. Tech commentator M.G. Siegler of Spyglass characterizes the deal as a 'hackquisition' that gutted the startup's talent, writing: "Google gutted the company with their deal, taking not only Shazeer, but several of his top people as well." [2]Shazeer himself didn't stay at Google either - he left for OpenAI in June 2026, four months before the company he co-founded collapsed into Chapter 11 [1].
Now a second giant is circling the wreckage, on far cheaper terms. Disney's $20 million stalking-horse bid for a non-exclusive, perpetual license to select Character.AI IP, plus the transition services of former employees it had already hired, values this exit at a small fraction of what Google paid just two years earlier [3]. Siegler frames this as Disney now positioned to acquire the company's IP and talent at a steep discount, following the pattern he identified in Google's earlier deal [2].


