Nvidia stops selling chips and starts building the data centers itself
The most unusual piece of this package is not the headline number but the plumbing behind the Naver expansion. Nvidia isn't just selling GPUs into Naver's GAK Sejong facility - it's putting $1 billion of its own capital into growing that site from 55 megawatts to 200 megawatts by 2028, with Brookfield layering on up to $9 billion more as the deal's exclusive financing partner [1]. That 200-megawatt build-out works out to roughly 100,000 GPUs on the Vera Rubin platform, funded in part by the company that makes the chips [2]. That's a structural inversion of the normal chip-industry relationship, where hyperscalers buy compute and vendors just ship silicon. By becoming a co-investor in the data center itself, Nvidia gets a second, deeper lever: it isn't just selling into demand, it's helping construct the demand and then owning a stake in the economics of meeting it. It also functions as a defensive move - keeping a national-champion buyer tightly bound to Nvidia's full stack of chips, DSX architecture, and now capital.



