Nvidia's Real Ask: Loosen the Rules on Industrial AI
At the Invest in Germany Summit in Berlin, Jensen Huang made his real priority explicit, telling Chancellor Friedrich Merz directly: "We should be regulating the applications right away" [1]- a call to leave the underlying AI technology largely unregulated. The timing is not incidental: Nvidia used the same stage to announce a commitment of nearly $10 billion for European companies, universities and research institutions [2], giving Huang a far stronger hand to press that argument than a trade lobbyist would have. Huang framed the stakes in sweeping terms - "The next wave of AI is physical. This is where AI interacts with the physical world" [3]- tying Nvidia's commercial push (Blackwell hardware, Nemotron and Cosmos models sold into factories and robotics) to a regulatory preference that happens to serve that same business. Merz, notably, did not resist the framing outright; he said Europe should settle AI regulation at the EU or global level rather than through unilateral German rules [4], a position that lets Germany stay open to Nvidia's money without personally owning the deregulation fight.



