The mechanics of being 'buried': why default placement is the whole business model
The core OpenAI grievance is not that ChatGPT was excluded from iOS, but that invoking it requires users to explicitly say 'ChatGPT' to Siri rather than getting it as a default fallback, and that the integration sits behind a settings toggle most users never find [1]. That product-design choice has direct revenue consequences: OpenAI had projected billions of dollars per year in ChatGPT Plus subscription conversions from iPhone users hitting the upsell wall, and reports that the actual number is 'nowhere close' [1]. The dispute is therefore really about default-button economics. At iPhone scale, the difference between being the silent fallback for Siri queries and being an opt-in extension is the difference between a flywheel-scale acquisition channel and a curiosity. That is also why OpenAI's leverage is so thin: it agreed at WWDC 2024 to a placement Apple was free to define, and Apple's later decision to build its own Gemini-powered Siri made that placement structurally temporary [2][3].


